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Why You Should Sell Your Home During Winter

You've probably heard that spring is the best time to sell a home and summer is one of the busiest buying seasons. While largely true for up north, there are some very good reasons to sell your home during the winter months in Sarasota. First and foremost is the wonderful weather we have here in sunny Sarasota.

Winter in the Sunshine State also has other big benefits, and, chief among them is population swell. During January through April, there are more people in the area that at any other time during the year. This means you have a larger audience to market your home to and with the peninsula's population growing by an average of 1,000 new permanent residents per day, it could be your property that will be called home.

Why You should Sell Your Home during Winter


The winter months are really a great time to put ryour property on the market and Redfin, a residential real estate database company, has the numbers to prove it. Homes listed in the winter have a 9 percent greater likelihood of selling, sell at an average of one week faster than during other seasons, and, sell for 1.2 percent more. In fact, from the beginning of January through April, the average days on the market is just 26 days. That's compared to more than 30 days the average home stays listed for sale in spring, fall, and summer.
Spring may still be peak family home-shopping season in Sarasota, since most families want to move when the kids are out of school. Yet it actually pays to list in the winter, when buyers tend to have more urgency: A study by online brokerage Redfin found that average sellers net more above asking price during the months of January, February, March and April than they do from June through November, even in cold-weather cities. And homes listed in winter sold faster than those posted in spring. --Time.com

Add to these numbers the fact buyers are more attracted to warm climates during the winter, and you have many reasons to list your home for sale January through April. Since the west coast of central Florida has such a wonderfully warm climate, this is a particularly strong area to market a home for sale. All of this favors sellers and you can get a great return on your investment, but, you have to do it right.

Winter Home Selling Tips


Selling a home during any time of the year means having to make informed and strategic decisions. You must put your best efforts into marketing your home in order to get the best price. Since there are more people in town during the winter months, you will have more exposure to buyers. Here are some winter home selling tips to get a good return on your investment:

  • Get a pre-listing inspection. While the roof might be in good condition and you've not had any problems with the plumbing, it doesn't mean your home is in its best condition. Have a pre-listing inspection conducted to learn about any unknown or potential problems so you aren't surprised later. The home inspection report is a great marketing tool and tells buyers you take pride and are earnest about selling.

  • Make necessary repairs. Even if the pre-listing inspection doesn't uncover problems, there are probably a few things that need attention. Go through your home and fix everything that's broken, no matter how minor it might be, get it done. Keep in mind that every problem, no matter how small, will make your property less attractive to buyers.

  • Stage your home smartly. The rules of thumb for staging are: depersonalize and declutter every room, deep clean from top to bottom, and let the sunlight shine inside. In addition to these, you should arrange common area furniture to maximize traffic flow and facilitate conversation. Don't forget to give attention to the curb appeal because it's the first thing buyers will see.

  • Create a compelling listing description. Your listing description should be more than livable square footage, number of rooms and baths, and the size of the yard and garage. Use compelling language that highlights its best features and creature comforts. Take scores of pictures and use only the best in your listing description.

  • Price your home right. Use truly comparable properties that have recently sold to calculate your listing price and don't overprice it just to have room to negotiate. If you price it right, you'll get more attention and sell in a shorter time.


In addition to these steps, you should consider purchasing a home warranty. This is a wonderful perk as it gives buyers peace of mind, helping your home to stand out from the competition.